![]() One option that allows you to bring together people interested in a given game or application is Pre-Registration on Google Play and Pre-Order on App Store. Today, most developers do not need to promote a mobile application before launching and collecting “subscribed” users with their landing page. ![]() In 2012, hardly anyone had heard about phrases like Soft-Launch, pre-registration or pre-order. The development of the Google Ads advertising ecosystem (transition to universal UAC campaigns promoting applications a few years ago) and ongoing changes in tracking (transition from IDFA to SKAdNetwork) in iOS aren’t helping advertisers either.įor a few years, app marketability in the App Store and Google Play have been improving. On the other hand, the number of competing games and apps that already have a huge number of downloads, an established team, a game or app history in the App Store and Google Play, and a well-developed organic movement raises concerns for new developers who would like to succeed in the mobile application market. On the one hand, introducing a mobile application or game to the market in 2021 seems effortless due to the low entry barrier when it comes to setting up a development account, publishing a game or an application. Launching an app or mobile game on the market in 2021
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